Blog posts for March 2016

A Starters Guide to succeeding on Social Media

We at Stenten’s care about your business as much as we do our own. If you win, we win. If you lose, we do too. And what – according to us – can exponentially grow your Golf Cart accessories business is: Social Media. In other words – Instagram, Facebook, Twitter and Pinterest. 

And you needn’t sweat a bit. We’ve curated 4 tips that’ll get you started; from choosing a platform to generating sales from it. 

  1. Choosing a Platform to maximize results

This is where it all begins – choosing a platform. We’d recommend choosing a single, or at most 2, platforms and rather focus on providing great content. And you can cut Pinterest on your list already; it is predominantly a female platform. 

On the other hand, Facebook offers deeper engagement. Twitter is more for the news, and quick updates; considering a tweet has only a life of 18 minutes. And no, Instagram doesn’t rank at the bottom end!

A recent survey by Forester says Instagram accounts get 58 times more user engagement than Facebook ones. And a whopping 120 times when compared to Twitter accounts. And Foundr Magazine – with over 600k followers on Instagram – recently did a free guide on it with amazing insights. 

  1. Create Awesome Content strategy – and be consistent with it!

Even before posting the content itself comes the strategy. What type of content are you going to post? For example, if you decide to go on newly popular Instagram it could be: Relevant Golf/automobile quote pictures, being the scenes photos, and contests and giveaways.

On the other hand, no quality of content can give you immediate results. You’ve to be consistent with it. What most businesses do is post for a couple of weeks, and eventually give up. Post consistently for at least 2 months, and keep improving as you go.

  1. Be casual, fun and authentic

As social media marketers repeatedly say: People like to do business with other people, not big, hollow brands. Your social media account should be written in a casual, human tone. Even funny at times. Not only your posts will be read more often, people will trust you. And eventually, buy from you.

Also focus on being genuine. With all honestly, leave sales in the background and rather focus on helping your customers. As a rule of thumb, only 1-in-10 of posts should be promotional. What’s more, try answering their questions, posting helpful content. This is the easiest way you can generate a genuine following.

  1. Pair it with your Online Store

If you already have established on Facebook, Twitter or Instagram, online store is all you need to sell your golf cart parts. Because, just as important as accumulating followers is, capitalizing on them. They should  be able to click a link in your bio, and buy from you. 

This small change, and some occasional posts promoting your products, can push your sales into the stratosphere. But beware of promoting too often, as that can come of as sleazy.

There they are – 4 ways to get your social media account up and running. Hopefully, these tips in addition to consistent hard work  will get you to succeed in no time.


Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.


4 Simple Ways for handling unhappy Customers

Handling Unhappy CustomersEvery now and then, a customer comes in yelling. And if you’re not careful – you yell back. Eventually, one less customer buying your golf cart accessories. Oh, and not to mention he’ll demean your company – and your golf cart parts – at every suitable occasion. 

Turns out, most people are bad at handling irate customers. Handling them right could instantly turn them into your brand ambassadors of your exceptional customer service. And what is better marketing by word-of-mouth! Here’s a guide for you to do just that – and perhaps even make your angry customer a loyal buyer!

  1. Listen first, react later.

When somebody yells, most people yell back. And that – we can tell from this far – isn’t helping. 

When an unhappy customer comes in, don’t react immediately. Remember he’s unhappy with your services, not you. There’s no reason to take it personally. Listen first; pay attention to his or her concerns. Eventually you’ll find, more than half of the time, most customers are sincere and good people.

  1. Be in their shoes – they could be right.

Henry Ford once famously said, “If there’s any secret to success, it lies in ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” After all, no customer wakes up thinking about cursing for no reason.

Look through your customers point-of-view, and see what went bad. Empathy is not only extremely attractive, but also helps building future customer strategies. And fundamentally, you’re more likely to help him, when you know his end.

  1. Give their problems attention, and a lot of it

Times have evolved, and so have angry customers. They’d mail you, rather jump into your shop. And we’re much tempted mail them back, and dismiss the issue. But that is not how good businesses work. Call them back – or ask them out for a lunch. 

This explicitly shows that customer satisfaction is your top priority. What’s more, your customer feels his concerns being heard and valued. This alone can diffuse any rough edges your customer might’ve had about your services. 

  1. Be on the same team with your customer

Instead of screaming, “It was not our fault,” try, “let’s see what we can do for you.” The difference is instant! Your customer no longer believes you’re someone to be defended against, and rather there to help them. 

And they’re more likely to admit they’re wrong when you’re on their side, than when you’re an “enemy.”


Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.


Dropshipping

If you are a Stenten's dealer, you'll just love this post. Everybody seems to be dropshipping these days. While many people think about dropshipping, it remains an unknown territory. Have you thought about dropshipping, and if it could increase your profits? Here at Stenten's have put together for you 'The dropshipping post". An article that wipes out all your doubts. Let's begin by letting you know what is dropshipping?

Dropshipping - explained.

Have we told you that we love explaining? We must have - because we do. In just a few years dropshipping has expanded big and large. Otherwise we had something called "traditional model".

  1. Traditional model - Its 1960's. And you want to set up a retail shop. At those times, you must break a bank to do so. Or a bit more honestly, have a lot of money. You'd rent a warehouse. Buy a lot of products, which of course, costs a lot of money. Only then, you could start selling.

  1. The drop shipping model: That was 1960's. How do you start a business in in the 21st century? You don't rent a warehouse, nor do you buy huge amount of products in bulk. In the drop shipping model, you ship from the manufacturer/wholesaler directly to the customer. You get your margin. And did we tell you, you save a lot of money? 

Should you be dropshipping?

Let us say you start dropshipping. You sell most of your products directly from directly from Stenten's to the customer. What would be advantages, and more so, the disadvantages? And are those disadvantages solvable?

  • Near-zero investment: This is the biggest benefit of dropshipping. This is why people choose it. You don't rent a warehouse. And you don't buy in bulk from the wholesaler. Isn't that the biggest chunk of your investment saved?

  • Everything sells: Every retailer knows how it feels when your warehouse is full of items that are unsold. A waste of investement. In dropshipping, there is no such thing! As you ship directly from the wholesaler, you need not to worry about anything going waste.

  • Variety of products: When you ship directly from the wholesaler, all of wholesaler's stock is your stock. You've 10 times more products in stock, at the same time you've invested much less. 

Switching to drop shipping - safely!

At Stenten's, we always want you to be in profit. Dropshipping could benefit you immensly, but it's not all gold. So we'd highly recommend you start small; begin by dropshipping some of your products. Once you're comfortable, only then venture further. 


Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.


The History of Golf Carts – And Where They’re Heading.

 You could be an Stenten's dealer, selling on golf cart parts for a long time. Or one of our customers, always on a way out to upgrade his golf cart. What we share is a love for those little gentle-paced machines. It makes our golf much easier. Don’t you love your EZGO or Club Car ?  We feel a pleasure going through picturesque courses in our golf carts. But it was not always that way. At least not 80 years ago. Stenten’s is a company built around golf carts, and we’d be proud to tell you when it all started. Give you a peek into the history of Golf Carts (and also the future).

Merle Williams – and the first Golf Cart

Merle Williams – of Long Beach, California – invented the first Golf cart. Merle Williams was involved in making of electric cars during World War II, which were created due to gasoline rationing. Gaining enough experience in electric cars, he put it to use for golf. And thus, Golf Carts were born. 

 In 1951, William’s company Marketeer officially begin manufacturing of Golf Carts. They were an instant hit! No more were people walking 6-miles on a golf course. It made golf even more popular. But by now Marketeer had competitors. 3 years after Marketeer (in 1954) EZGO was born. Followed by Club Car in 1958, and Harley Davidson in 1963. Anyways, that’s how Merle Williams came around giving the biggest contribution to the golf community. 

The Future of Cars – Golf Carts?

In a essay of 2015, The Harvard Business School, prophesizes instead of Tesla, it would be golf carts that revolutionize the auto industry. It seems implausible at first, but there are many reasons to say so. 

Tesla is said to revolutionize the auto market, with its electric vehicle line-up. But a Tesla costs $100, 000 and up. Almost nobody’s buying it. A Neighborhood Electric Vehicle (NEV - in other words, a golf cart for road) costs merely $8,000. You might not see a golf cart going down the highway. But a NEV to travel around an urban city is very much possible. Peachtree City, Georgia already has miles of Golf-cart paths linking the city. McIntosh High school  has a parking exclusively for golf carts. They’ve been adopted in the corners of our round world. It is only time when the whole world catches on. This could be the future of electric cars.

This prediction is a big one. It may or may not turn into reality. But some little changes would be popularity of LEDs (which we’ve extensively covered) and Lithium-ion batteries – as both of them gets cheaper. Both of them are what you might see in the future.

Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.