We at Stenten’s care about your business as much as we do our own. If you win, we win. If you lose, we do too. And what – according to us – can exponentially grow your Golf Cart accessories business is: Social Media. In other words – Instagram, Facebook, Twitter and Pinterest.
And you needn’t sweat a bit. We’ve curated 4 tips that’ll get you started; from choosing a platform to generating sales from it.
- Choosing a Platform to maximize results
This is where it all begins – choosing a platform. We’d recommend choosing a single, or at most 2, platforms and rather focus on providing great content. And you can cut Pinterest on your list already; it is predominantly a female platform.
On the other hand, Facebook offers deeper engagement. Twitter is more for the news, and quick updates; considering a tweet has only a life of 18 minutes. And no, Instagram doesn’t rank at the bottom end!
A recent survey by Forester says Instagram accounts get 58 times more user engagement than Facebook ones. And a whopping 120 times when compared to Twitter accounts. And Foundr Magazine – with over 600k followers on Instagram – recently did a free guide on it with amazing insights.
- Create Awesome Content strategy – and be consistent with it!
Even before posting the content itself comes the strategy. What type of content are you going to post? For example, if you decide to go on newly popular Instagram it could be: Relevant Golf/automobile quote pictures, being the scenes photos, and contests and giveaways.
On the other hand, no quality of content can give you immediate results. You’ve to be consistent with it. What most businesses do is post for a couple of weeks, and eventually give up. Post consistently for at least 2 months, and keep improving as you go.
- Be casual, fun and authentic
As social media marketers repeatedly say: People like to do business with other people, not big, hollow brands. Your social media account should be written in a casual, human tone. Even funny at times. Not only your posts will be read more often, people will trust you. And eventually, buy from you.
Also focus on being genuine. With all honestly, leave sales in the background and rather focus on helping your customers. As a rule of thumb, only 1-in-10 of posts should be promotional. What’s more, try answering their questions, posting helpful content. This is the easiest way you can generate a genuine following.
- Pair it with your Online Store
If you already have established on Facebook, Twitter or Instagram, online store is all you need to sell your golf cart parts. Because, just as important as accumulating followers is, capitalizing on them. They should be able to click a link in your bio, and buy from you.
This small change, and some occasional posts promoting your products, can push your sales into the stratosphere. But beware of promoting too often, as that can come of as sleazy.
There they are – 4 ways to get your social media account up and running. Hopefully, these tips in addition to consistent hard work will get you to succeed in no time.
Written by Steve Wilmer
Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint. This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest. Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.