It happens to all businesses; that dreaded dry spell, but there is no reason to let a slowdown stop your business in its tracks. You can take this time to boost your business and create momentum that will actually help you grow a stronger and more profitable business. There are a few main things that you can do when things slow down to re-energize your company. Here are four of our suggested tasks.
Develop and Rewrite your Marketing Message.
Who knows your product and services better than you? Sometimes we have a difficult time packaging and delivering the message of what it is you do or have. Take this time to sit down and make sure that your marketing materials, such as product ads, brochures and other materials clearly states what your message is and relate that to your customers. If you don’t have the time or skills to rewrite these materials you can always hire a professional copywriter who can do it for you.
Take another Look at Your Lead-Generation Strategies
Now that you have your product packaged with effective copy it is time to work on the delivery and get it to your customers. It is important to work several strategies to guarantee success. You never want to have all of your eggs in one basket. Use this time to develop and try new lead generating ideas such as placing online ads, attending Chamber of Commerce events, writing articles online, begin work on social media, etc.
Call on Existing Customers
People who have purchased from you in the past and are happy with your product or service are your key to growth and viability in the future. Take this time to review their buying patterns and call on them to suggest reorders or offer additional services. It is important to stay in the spotlight when it comes to past customers. If they don’t hear from you they may forget you are there.
Down time is the perfect time to talk to your team members and work with them on how they should be engaging customers. This is the time to help your team build strong customer relationship skills. Hold meetings, develop scripts and work in small groups until everyone is clear on what is expected and how to react. Don’t forget the importance of having your team also educated on your products and services. There is nothing more frustrating to a customer than a salesperson that doesn’t know what is offered. If you have many products break them up into sections and have individual experts in each section.
These tips will help you not only survive a summer slowdown but thrive!
Written by Steve Wilmer
Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint. This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest. Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.