Blog posts tagged with 'business tips'

A Starters Guide to succeeding on Social Media

We at Stenten’s care about your business as much as we do our own. If you win, we win. If you lose, we do too. And what – according to us – can exponentially grow your Golf Cart accessories business is: Social Media. In other words – Instagram, Facebook, Twitter and Pinterest. 

And you needn’t sweat a bit. We’ve curated 4 tips that’ll get you started; from choosing a platform to generating sales from it. 

  1. Choosing a Platform to maximize results

This is where it all begins – choosing a platform. We’d recommend choosing a single, or at most 2, platforms and rather focus on providing great content. And you can cut Pinterest on your list already; it is predominantly a female platform. 

On the other hand, Facebook offers deeper engagement. Twitter is more for the news, and quick updates; considering a tweet has only a life of 18 minutes. And no, Instagram doesn’t rank at the bottom end!

A recent survey by Forester says Instagram accounts get 58 times more user engagement than Facebook ones. And a whopping 120 times when compared to Twitter accounts. And Foundr Magazine – with over 600k followers on Instagram – recently did a free guide on it with amazing insights. 

  1. Create Awesome Content strategy – and be consistent with it!

Even before posting the content itself comes the strategy. What type of content are you going to post? For example, if you decide to go on newly popular Instagram it could be: Relevant Golf/automobile quote pictures, being the scenes photos, and contests and giveaways.

On the other hand, no quality of content can give you immediate results. You’ve to be consistent with it. What most businesses do is post for a couple of weeks, and eventually give up. Post consistently for at least 2 months, and keep improving as you go.

  1. Be casual, fun and authentic

As social media marketers repeatedly say: People like to do business with other people, not big, hollow brands. Your social media account should be written in a casual, human tone. Even funny at times. Not only your posts will be read more often, people will trust you. And eventually, buy from you.

Also focus on being genuine. With all honestly, leave sales in the background and rather focus on helping your customers. As a rule of thumb, only 1-in-10 of posts should be promotional. What’s more, try answering their questions, posting helpful content. This is the easiest way you can generate a genuine following.

  1. Pair it with your Online Store

If you already have established on Facebook, Twitter or Instagram, online store is all you need to sell your golf cart parts. Because, just as important as accumulating followers is, capitalizing on them. They should  be able to click a link in your bio, and buy from you. 

This small change, and some occasional posts promoting your products, can push your sales into the stratosphere. But beware of promoting too often, as that can come of as sleazy.

There they are – 4 ways to get your social media account up and running. Hopefully, these tips in addition to consistent hard work  will get you to succeed in no time.


Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.


4 Simple Ways for handling unhappy Customers

Handling Unhappy CustomersEvery now and then, a customer comes in yelling. And if you’re not careful – you yell back. Eventually, one less customer buying your golf cart accessories. Oh, and not to mention he’ll demean your company – and your golf cart parts – at every suitable occasion. 

Turns out, most people are bad at handling irate customers. Handling them right could instantly turn them into your brand ambassadors of your exceptional customer service. And what is better marketing by word-of-mouth! Here’s a guide for you to do just that – and perhaps even make your angry customer a loyal buyer!

  1. Listen first, react later.

When somebody yells, most people yell back. And that – we can tell from this far – isn’t helping. 

When an unhappy customer comes in, don’t react immediately. Remember he’s unhappy with your services, not you. There’s no reason to take it personally. Listen first; pay attention to his or her concerns. Eventually you’ll find, more than half of the time, most customers are sincere and good people.

  1. Be in their shoes – they could be right.

Henry Ford once famously said, “If there’s any secret to success, it lies in ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” After all, no customer wakes up thinking about cursing for no reason.

Look through your customers point-of-view, and see what went bad. Empathy is not only extremely attractive, but also helps building future customer strategies. And fundamentally, you’re more likely to help him, when you know his end.

  1. Give their problems attention, and a lot of it

Times have evolved, and so have angry customers. They’d mail you, rather jump into your shop. And we’re much tempted mail them back, and dismiss the issue. But that is not how good businesses work. Call them back – or ask them out for a lunch. 

This explicitly shows that customer satisfaction is your top priority. What’s more, your customer feels his concerns being heard and valued. This alone can diffuse any rough edges your customer might’ve had about your services. 

  1. Be on the same team with your customer

Instead of screaming, “It was not our fault,” try, “let’s see what we can do for you.” The difference is instant! Your customer no longer believes you’re someone to be defended against, and rather there to help them. 

And they’re more likely to admit they’re wrong when you’re on their side, than when you’re an “enemy.”


Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.


Social Ecommerce and Your Business

Social MediaSocial media is a growing business.  Facebook alone has 1.19 billion monthly users.  That is an incredible amount of people using just one form of social media and over 874 million users use their mobile phones to access their accounts.  With so a large audience doesn’t it seem like a simple choice to extend your brand into the social media sites?  Now social media is more than just Facebook it also includes Twitter, blogs, forums, YouTube, podcasts, etc.  These outlets are perfect for small and large businesses alike because it allows you to connect and communicate very quickly and easily with your customers.

You can use all forms of social media to not only sell to your customers but also to connect to them.  Find out what products they love and also what products they hate.  People are more likely to tell you about bad experiences or products on social media than in person or over the phone.  The most important thing you can do as a small business is answer problems or concerns properly.  If someone doesn’t like a product don’t ignore the problem answer it directly and quickly even if the answer is “We will look into it”.  I know it sounds like your brushing them off and in fact you are just for a time while you actually look into it as long as you reply in a reasonable time with a well put together solution your customer and future customers will respect you and trust you.

One of the easiest things to accomplish with social media is visibility.  With determination you can quickly build a following and with frequent, regular posts you can build brand recognition and loyalty.  This all depends on the quality of the content that you share and distribute.  If your company is doing good things and you share this your followers will be more likely to share this with their friends and networks.  The main key is to use social media on a consistent basis, this way you are always adding fresh content to your sites and this will attract more visitors to your website.

Social media is not only for your personal lives anymore with the amount of users that use it on a daily basis with a little planning and ingenuity you can use it as a great resource for your business.  Don’t limit yourself to just Facebook & Twitter don’t forget if you create an online blog or forum this will help direct traffic to your site where your products are and increase your chances of turning visitors into customers.


Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.


5 Tools Everyone in the Golf Cart Industry Should Be Using

With every job you do you will always find that it is easier and faster to accomplish if you use the correct tools.  If a tool can save you time it can save you money and everyone like to save money right.  I would like to highlight a few tools that I have found not only increase our speed and performance but also our dealers as well.  Now when I say tools I don’t specifically mean a hammer or a wrench (I will include a few of those) but I also mean software tools as well.  These tools not only help you with the golf carts but also help you with your business.

1.  Custom Battery Cables

Cutters, Stripper, & Crimpers

Now if you often replace battery cables on the golf carts and find you also do custom builds you may find it necessary to cut and crimp your own custom cable lengths.  Many dealers just use a standard utility knife to cut back the sheath and use a hammer punch to crimp the ends and this does work it is just not the best way.  We have a great line of industrial cutters and strippers that can give you a clean cut with little effort and can strip back the casing fast and you won’t risk cutting yourself in the process.  As for crimping the ends on we offer a very handy hand crimper that will allow you to actually crimp the ends on in the field and this would eliminate the need to walk back and forth to your work bench to finish the job.

Wire Cutters Stripper Crimper

2.  Determine Battery Capacity & Find defective Batteries in a Set

Battery Discharger

If you are buying and selling carts it is a good idea to make sure that the batteries that are in the carts you buy are actually good.  Everyone will tell you they have new batteries even if they were in fact replaced a few years ago.  Using a discharger on the battery set will allow you to measure the battery capacity expressed as the percentage of time at which shut-off voltage was reached.  This can be seen from the example found in the operating instructions for our Lester Battery Discharger:

Example: An 18 cell battery set rated at 107 minutes @ 75 amp discharge rate is to be tested to a shut-off voltage of 31.5 volts. Upon discharging a set of fully charged batteries, the discharge     unit shut off in one hour and 32 minutes (92 minutes). Battery capacity is therefore expressed as:  (92/107) * 100% = 86.0%.

Discharger

3.  Good Cordless Impact Wrench & Drill

Makita LCT209W 12V Combo

The Makita 12v combo kit is what we use for our installations but keep in mind we do not do as many installs as a dealer would do but these units are small, lightweight and have a lot of power behind them.  Makita also offers an 18v model which may be better suited for constant use.  Whichever model you chose it is worth the investment because it can greatly increase the speed when installing rear seats, lift kits, clays baskets, etc.  It will also allow you to do these repairs and upgrades on the road for mobile installations.

Tool Combo

4.  Credit Card Processing

Square, Paypal Here, Intuit Go Payment

I went into depth on mobile credit card processing systems in the post: Processing Credit Cards on the Go.  So I won’t go into too much detail here but to say if you don’t have a way to easily accept all forms of payments your customers may begin to dwindle.  These days you can now get mobile notifications on your wrists so the technology is there you just need to determine which is right for you and your customers to both benefit from.

Credit Card Processor

5.  Automation!

This is one of my favorite things.

Automation

If it is a computer task that you do repetitively most likely there is a computer that can do automatically.  How awesome is that!  I just get so excited about this subject because with little effort you can set and schedule routines and have daily, weekly, and monthly operations handled for you.  For instance you can setup an automated email welcome series that will send new customers an email immediately after signing up and then you can set how often and how many additional emails are sent.  Also if you update several different social media sites but you want to make sure they all have the same information posted to it you can use a service such as www.IFTTT.com which stands for If This Than That.  So if you like a photo on Pinterest it can then post that photo to facebook, twitter, and even download that photo to a Dropbox folder.  You could also use a site like www.buffer.com to schedule posts to facebook or twitter to post at random intervals.  So if you spend 10-20 minutes you can schedule a few weeks’ worth of social media updates.

Here are some automation websites to look into:

www.MailChimp.com – Newsletters
www.IFTTT.com – Social Media & Alerts
www.buffer.com – Social Media
www.hootsuite.com – Social Media

Most of these sites offer extensions to Google Chrome & Firefox to allow fast and easy scheduling as well.

I hope that these few tips help you and I’m sure we didn’t include some of the essential tools you use on a daily basis so please leave us a comment with what tools you couldn’t live without so we know what works for you.


Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.


Why an Ecommerce Website for E-bay & Amazon Sellers is a Must!

Ecommerce Store

If you have a brick and mortar store it goes without saying that you need to also have a digital storefront.  If this is in the form of an E-bay store, Amazon Marketplace store, or Facebook Page makes no difference you still should have a dedicated domain address such as www.YourGolfCartStore.com.  This way you can get away from Gmail, Hotmail, or AOL and use a professional You@YourGolfCartStore.com email address.  There are many advantages of having a standalone Ecommerce website beside adding parts you can include information such as store hours, special coupons, customer photos, blog posts and an FAQ’s page.  All of these items might seem silly or unnecessary, but with the amount of people searching the Internet to find answers, if you don’t have them they will go straight to your competitors who do.

E-bay and Amazon

Selling on E-bay and Amazon Marketplace is great because people go to these sites with the intent to purchase.  They are already a customer you just have to make sure they find you.  A good way to do that is with a solid common name.  If you sell on all available sites and your own don’t change your name if you are Your Golf Cart Store don’t sell on Amazon as Your Golf Cart Shop keep your identities the same so your customers learn to know who you are. 

With the wide variety of Ecommerce platforms and the increase of Ecommerce sites being created all the time developers are constantly creating additional plugins or add-ons for these platforms to allow you to connect your Ecommerce site with various other outlets such as E-bay and Amazon to allow you to control your inventory from one central site and have these inventory and price adjustments reflect on all outlets.  With little upfront cost you can have your order fulfillments handled at a central hub to ensure that orders are never missed or duplicated.  They even have add-ons so that you can automate the fulfillment process and generate purchase orders that are sent to your suppliers with all the information that is required so it is getting to the point where you website will be able to run with minimal effort on your end, after the initial setup that is.

EcommerceIf you currently have an Ecommerce site, E-bay store, Amazon Marketplace, Facebook page, we would love to hear from you what you have found that worked or didn’t work.  We are also working on ways to supply you with the information that you need to help with this automation process such as live inventory feeds with image urls and tracking feeds with shipping information once orders are fulfilled we will have more details on that in the upcoming months.


Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.