Blog posts tagged with 'technology'

A Starters Guide to succeeding on Social Media

We at Stenten’s care about your business as much as we do our own. If you win, we win. If you lose, we do too. And what – according to us – can exponentially grow your Golf Cart accessories business is: Social Media. In other words – Instagram, Facebook, Twitter and Pinterest. 

And you needn’t sweat a bit. We’ve curated 4 tips that’ll get you started; from choosing a platform to generating sales from it. 

  1. Choosing a Platform to maximize results

This is where it all begins – choosing a platform. We’d recommend choosing a single, or at most 2, platforms and rather focus on providing great content. And you can cut Pinterest on your list already; it is predominantly a female platform. 

On the other hand, Facebook offers deeper engagement. Twitter is more for the news, and quick updates; considering a tweet has only a life of 18 minutes. And no, Instagram doesn’t rank at the bottom end!

A recent survey by Forester says Instagram accounts get 58 times more user engagement than Facebook ones. And a whopping 120 times when compared to Twitter accounts. And Foundr Magazine – with over 600k followers on Instagram – recently did a free guide on it with amazing insights. 

  1. Create Awesome Content strategy – and be consistent with it!

Even before posting the content itself comes the strategy. What type of content are you going to post? For example, if you decide to go on newly popular Instagram it could be: Relevant Golf/automobile quote pictures, being the scenes photos, and contests and giveaways.

On the other hand, no quality of content can give you immediate results. You’ve to be consistent with it. What most businesses do is post for a couple of weeks, and eventually give up. Post consistently for at least 2 months, and keep improving as you go.

  1. Be casual, fun and authentic

As social media marketers repeatedly say: People like to do business with other people, not big, hollow brands. Your social media account should be written in a casual, human tone. Even funny at times. Not only your posts will be read more often, people will trust you. And eventually, buy from you.

Also focus on being genuine. With all honestly, leave sales in the background and rather focus on helping your customers. As a rule of thumb, only 1-in-10 of posts should be promotional. What’s more, try answering their questions, posting helpful content. This is the easiest way you can generate a genuine following.

  1. Pair it with your Online Store

If you already have established on Facebook, Twitter or Instagram, online store is all you need to sell your golf cart parts. Because, just as important as accumulating followers is, capitalizing on them. They should  be able to click a link in your bio, and buy from you. 

This small change, and some occasional posts promoting your products, can push your sales into the stratosphere. But beware of promoting too often, as that can come of as sleazy.

There they are – 4 ways to get your social media account up and running. Hopefully, these tips in addition to consistent hard work  will get you to succeed in no time.


Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.


LEDs vs. Halogens

It seems that LEDs are taking over, while the Halogens fade away. You might've thought about upgrading to LEDs, only to sit back and think if they were worth it. We here at Stenten's have an article that you just might've been waiting for! Below starting from why they're different we jump right into pluses and minuses you get with each of them. 

How are Halogens and LEDs different

Halogens are very easy for you to differentiate from an LED because of their yellow-ish glare. And this difference comes because under the surface... they're completely different! Halogen lights shine, as you might've heard, because of something called a tungsten filament. Your cart batteries heat it up to a temperature of 2500 degree Celsius, resulting in light, that you observe. In comparison, LEDs come with a much complex architecture. Negatively charged electron jump into positively charged holes, this process is done million of times on a large scale, resulting in light. So when you buy an halogen, what is it that you buy into?

Benefits of Halogens

They're cheap: As a matter of fact, halogens are cheap. This is one of the fundamental reason of their triumph throughout the years. And this is why most of the lights you see are halogens. But as newer and more efficient technologies like LEDs become cost effective, halogens seems to be becoming a second option.
Versatility: They come anywhere from small to big. And like LEDs, they're dimmable. You might say that's not a big advantage, but you could just try comparing it to non dimmable xenon lights.

Disadvantages of Halogens

Shorter lifespan: An average halogen headlight lasts 5 times less than an LED would. Which cuts any benefit that it might have of being cheap. Considering that you will be replacing 5 halogens in a life span of 1 LED.
They waste energy: In the process of generating light, it also generates a lot of heat. And burning consistently at a temperature of 2500 degrees Celsius requires a lot of energy.

So these are Halogens. Now let us see if LEDs can give them a run for their money. 

Benefits of LEDs

They shine brighter (and whiter): LEDs shine brighter than Halogens do. They make you see things crisper, because they generate white light unlike the yellow of Halogens. 
They last longer: As you might have read above, they last 5 times longer than Halogens do. Yes, they do ask for a little investment. But it all pays up. 
Much more efficient: The lighting process of LEDs generate negligible heat. In comparison to Halogens, LEDs consume up to 75-percent less energy.

Which one should you buy?

I will not cover the disadvantages of LEDs, simply because it's only one (a bit expensive). LEDs score higher in every test you could put it through. Whether it's shining brighter (and whiter) or consuming a miniscule amount of energy - LEDs are your way to go. They do ask a bit from pocket, but not as often as Halogens do.

If you think LEDs are the best, and own a Yamaha DRIVE, you're in luck. We've put right below the link of Stenten's basic package of LEDs for Yamaha DRIVE.

http://www.stenten.com/LED_Light_Kit_Yamaha_Drive


Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.


Social Ecommerce and Your Business

Social MediaSocial media is a growing business.  Facebook alone has 1.19 billion monthly users.  That is an incredible amount of people using just one form of social media and over 874 million users use their mobile phones to access their accounts.  With so a large audience doesn’t it seem like a simple choice to extend your brand into the social media sites?  Now social media is more than just Facebook it also includes Twitter, blogs, forums, YouTube, podcasts, etc.  These outlets are perfect for small and large businesses alike because it allows you to connect and communicate very quickly and easily with your customers.

You can use all forms of social media to not only sell to your customers but also to connect to them.  Find out what products they love and also what products they hate.  People are more likely to tell you about bad experiences or products on social media than in person or over the phone.  The most important thing you can do as a small business is answer problems or concerns properly.  If someone doesn’t like a product don’t ignore the problem answer it directly and quickly even if the answer is “We will look into it”.  I know it sounds like your brushing them off and in fact you are just for a time while you actually look into it as long as you reply in a reasonable time with a well put together solution your customer and future customers will respect you and trust you.

One of the easiest things to accomplish with social media is visibility.  With determination you can quickly build a following and with frequent, regular posts you can build brand recognition and loyalty.  This all depends on the quality of the content that you share and distribute.  If your company is doing good things and you share this your followers will be more likely to share this with their friends and networks.  The main key is to use social media on a consistent basis, this way you are always adding fresh content to your sites and this will attract more visitors to your website.

Social media is not only for your personal lives anymore with the amount of users that use it on a daily basis with a little planning and ingenuity you can use it as a great resource for your business.  Don’t limit yourself to just Facebook & Twitter don’t forget if you create an online blog or forum this will help direct traffic to your site where your products are and increase your chances of turning visitors into customers.


Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.


Why an Ecommerce Website for E-bay & Amazon Sellers is a Must!

Ecommerce Store

If you have a brick and mortar store it goes without saying that you need to also have a digital storefront.  If this is in the form of an E-bay store, Amazon Marketplace store, or Facebook Page makes no difference you still should have a dedicated domain address such as www.YourGolfCartStore.com.  This way you can get away from Gmail, Hotmail, or AOL and use a professional You@YourGolfCartStore.com email address.  There are many advantages of having a standalone Ecommerce website beside adding parts you can include information such as store hours, special coupons, customer photos, blog posts and an FAQ’s page.  All of these items might seem silly or unnecessary, but with the amount of people searching the Internet to find answers, if you don’t have them they will go straight to your competitors who do.

E-bay and Amazon

Selling on E-bay and Amazon Marketplace is great because people go to these sites with the intent to purchase.  They are already a customer you just have to make sure they find you.  A good way to do that is with a solid common name.  If you sell on all available sites and your own don’t change your name if you are Your Golf Cart Store don’t sell on Amazon as Your Golf Cart Shop keep your identities the same so your customers learn to know who you are. 

With the wide variety of Ecommerce platforms and the increase of Ecommerce sites being created all the time developers are constantly creating additional plugins or add-ons for these platforms to allow you to connect your Ecommerce site with various other outlets such as E-bay and Amazon to allow you to control your inventory from one central site and have these inventory and price adjustments reflect on all outlets.  With little upfront cost you can have your order fulfillments handled at a central hub to ensure that orders are never missed or duplicated.  They even have add-ons so that you can automate the fulfillment process and generate purchase orders that are sent to your suppliers with all the information that is required so it is getting to the point where you website will be able to run with minimal effort on your end, after the initial setup that is.

EcommerceIf you currently have an Ecommerce site, E-bay store, Amazon Marketplace, Facebook page, we would love to hear from you what you have found that worked or didn’t work.  We are also working on ways to supply you with the information that you need to help with this automation process such as live inventory feeds with image urls and tracking feeds with shipping information once orders are fulfilled we will have more details on that in the upcoming months.


Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.


Office Computers: Your Company’s Connection to the World

A large majority of business wouldn’t be able to survive and thrive without office computers.  Computers are more affordable now than ever before but you need to know what you are looking and know what you need before taking the plunge and getting one.  Some people make the mistake and go to the big box stores and talk to someone with very little experience and little knowledge on what you actually need and within an hour you have spent far more money then you should have on what they wanted you to buy.  So before you go and talk to a Nerd or Genius, look over these tips for buying and setting up your office computer.  It could save you a lot of aggravation and money as well.

Step One – Know what you want the computer to do

This may sound very simple but it is often overlooked.  Take out a sheet of paper and seriously think about what you hope to accomplish with a company computer. 

Will you use it to access the Internet to source parts and find cart manuals? 
Will you use it to set up your company website or update your blog or social media?
Will you use it to keep your bookkeeping digitally?
Will you make instructional videos?
Will you make promotional materials: flyers, banners, ads…?

These questions will not only help you to understand what hardware you would need in a computer but also the software required.  Once you know what you want to do you will have a much easier time identifying what you need. 

Step Two – Know where to buy

Now where to go to find your office computer?  The Internet is the best place to quickly find deals on computers and if you look on sites like tigerdirect.com or newegg.com you can sometimes find PCs that have been refurbished and still come with a warranty.

For example I found this setup on Tigerdirect.com:

HP Desktop with:

3.00Ghz processor
2GB DDR2 Memory
80GB Hardrive
DVD-ROM
Windows 7

This desktop comes with a mouse and a keyboard.  So you will also need a monitor.

Gateway 19.5” LED Widescreen Monitor – Refurbished.

For the software: The basic software you will need is Microsoft Office and I found that on tigerdirect as well so for this basic setup office computer would come to $275.26 before shipping.

Now this is more than enough to handle a large majority of your office needs.  If you were to go to bestbuy.com to and search for a desktop package you would pay around $540 plus freight.

Step Three – Protect your investment

Finally there are a few additional things you will need to do to ensure that you protect your investment.  First, I would recommend you configure Microsoft’s Security Essentials to help guard your computer against virus and spyware.  I would also suggest you download Malwarebytes to protect against malware.  Second, you should set up a backup system.  Now this doesn’t have to be elaborate it can be as simple as writing on your calendar to back up your important files to an external hard drive every Friday.

I hope these tips will help you on your way to adding an office computer to your business and with so many of your customers connected with various devices you can’t really afford to not be connected as well.


Steve WilmerWritten by Steve Wilmer

Steve started with Stenten’s in October of 2011 and currently maintains Stenten’s digital footprint.  This includes contributing to our Blog, monitoring our technical Forum, and posting to our various social media outlets including Facebook, Twitter, & Pinterest.  Along with increasing Stenten’s digital market Steve also has knowledge on many performance parts for golf carts including controllers, motors, and tire & wheel combinations.